A Lucid and Logical Guidebook to Understanding Foreign Culturesand Conducting Successful Cross-Cultural Business In addition to knowing what to expect when operating in other nations and cultures, businesspeople today must also be keenly aware of their own unseen and often unrecognized cultural feelings and biases. The stakes are too highand mistakes too costlyto risk cultural misunderstandings. Doing Business Internationally, second edition, is an insightful and hands-on introduction to the prevalent practices, behaviors, and attitudes of cultures and people around the world. Revised, restructured, and refocused from its classic first edition, this ground-breaking book provides: In-depth analyses of 6 important global regions The 4 basic skills necessary for becoming culturally competent The Cultural Orientations Inventory (COI)A powerful tool for identifying and correcting one's cultural skills gaps The key to global business success is preparation, but a new century has brought new rules of preparation. Let Doing Business Internationally show you how to increase your interpersonal effectiveness in virtually any global setting, seamlessly transfer your operational and communication skills from one culture to the next, and dramatically improve your cross-cultural business performance. More than at any time in history, today's world is characterized by the continuous movement of people across international orders, increased globalization of business via the Internet and other technological factors, and widespread social, economic, and political upheaval. Empathy and understanding of other cultures is important to the interpersonal success of individualsand essential to the business success of multinational corporations and their executives. Doing Business Internationally represents an ideal introduction to achieving that vital understanding. From the economic, societal, and organizational trends that define the phenomenon of globalization to the actual practices necessary for functioning effectively in the increasingly interconnected yet still diverse world, this focused yet wide-ranging report presents Techniques for minimizing the impact of cultural differences in a business setting Models for understanding the hidden forces that guide institutions, behaviors, and interactions Strategies for leveraging culture to establish and maintain competitive advantage Along with innovative products and processes, global market leaders today must have effective cross-cultural communication skills. The revised and updated edition of the international classic Doing Business Internationally is the most comprehensive "user's manual" available for developing those skills. This important book examines the essentials of cross-cultural understanding through the prism of today's demanding corporate environment, and creates a template for succeeding in a business world that has completely rewritten the rules of interpersonal communication and performance.Walker, Danielle Medina is the author of 'Doing Business Internationally The Guide to Cross-Cultural Success', published 2002 under ISBN 9780071378321 and ISBN 0071378324.