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9781598740912

Doing Anthropology in Consumer Research
Doing Anthropology in Consumer Research
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  • ISBN-13: 9781598740912
  • ISBN: 1598740911
  • Publication Date: 2007
  • Publisher: Left Coast Press

AUTHOR

Denny, Rita M., Sunderland, Patricia L., Belk, Russell

SUMMARY

This is an essential guide to the theory and practice of conducting ethnographic research in corporate consumer environments. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.Denny, Rita M. is the author of 'Doing Anthropology in Consumer Research', published 2007 under ISBN 9781598740912 and ISBN 1598740911.

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