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From the hiring & training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Co. -- an entertainment & marketing empire whose influence is felt around the world -- is linked to Walt Disney's vision. Examines Disney's business philosophy & explain how it can be used in any company to achieve superior teamwork, creativity, & innovation. Introduces four principles -- Dream, Believe, Dare, & Do -- & reveal how these ideas drive the 10 principles that are at the heart of every Disney strategy. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies.Capodagli, Bill is the author of 'Disney Way: Harnessing the Management Secrets of Disney in Your Company' with ISBN 9780756752521 and ISBN 0756752523.
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