638965
9780333992951
Digital Television Strategies Business Challenges and Opportunities
by Griffiths, Alan
31245
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- ISBN-13: 9780333992951
- ISBN: 0333992954
- Publisher: Palgrave Macmillan
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SUMMARY
In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.Griffiths, Alan is the author of 'Digital Television Strategies Business Challenges and Opportunities' with ISBN 9780333992951 and ISBN 0333992954.
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