1940440
9781904970040
Dictionary Of Marketing
by Collin, Peter Hodgson, Ivanovic, A.
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Product details
- ISBN-13: 9781904970040
- ISBN: 1904970044
- Publication Date: 2004
- Publisher: Bloomsbury Publishing Plc
AUTHOR
SUMMARY
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.Collin, Peter Hodgson is the author of 'Dictionary Of Marketing', published 2004 under ISBN 9781904970040 and ISBN 1904970044.
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