624372

9781584710363

Designing the World's Best P.O.P

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  • ISBN-13: 9781584710363
  • ISBN: 1584710365
  • Publisher: Visual Reference Publications, Incorporated

AUTHOR

Pegler, Martin M., Point of Purchase Advertising Institute Staff

SUMMARY

This reference showcases the powerful work of 35 of the country's most innovative and creative point-of-purchase firms. Readers will find a diverse collection of ground-breaking examples from the automotive, beer and liquor, cosmetics, fragrances, entertainment, sports, and scores of other industries. A never-ending sourcebook of ideas for every professional involved in point-of-purchase and display!Pegler, Martin M. is the author of 'Designing the World's Best P.O.P' with ISBN 9781584710363 and ISBN 1584710365.

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