Drawing on over ten years of research, the author cites examples from such successful companies as Hewlett-Packard, Apple Computer, MCI, Marriott, Frito-Lay, McDonald2s, Pizza Hut, and Citibank to show how organization design supports policies, behaviors, and performance and tells what leaders can and must do to effect the process. Galbraith analyzes the four key forces shaping today2s organizations buyer power, variety, change, and speed and shows how to design a state-of-the-art organization that can create effective, rapid responses to customer demands. "Jay Galbraith is the architect for CEOs, HR executives, and all others responsible for building organizational capability. His design principles and models are an excellent foundation for shaping an effective organization."-Stephen Balogh, vice president, human resources, Raychem CorporationGalbraith, Jay R. is the author of 'Designing Organizations' with ISBN 9780787900915 and ISBN 0787900915.