Designing Identity Graphic Design As a Business Strategy

Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.English, Marc is the author of 'Designing Identity Graphic Design As a Business Strategy' with ISBN 9781564966803 and ISBN 1564966801.