This valuable resource provides instructional designers with the guidance they need to meet the challenge of creating effective and efficient instruction, Designing Effective Instruction: Maintains an appropriate balance between theory and applications. Presents an eclectic and highly flexible model that can be adapted for use in a variety of settings and situations. Gives chapter-opening Getting Started scenarios and questions focus the reader's attention on key points. Provides numerous examples based on the authors' experiences in business, higher education, and K-12 education Emphasizes the practical application of the instructional design process. Contains a sample plan at the end of each primary design chapter. Supplies Expert's Edge sections that present real-world insights from practicing instructional designers.Kalman, Howard K. is the author of 'Designing Effective Instruction', published 2003 under ISBN 9780471216513 and ISBN 0471216518.