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9780471213260

Designing Brand Identity A Complete Guide to Creating, Building, and Maintaining Strong Brands

Designing Brand Identity A Complete Guide to Creating, Building, and Maintaining Strong Brands
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  • ISBN-13: 9780471213260
  • ISBN: 0471213268
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Wheeler, Alina R.

SUMMARY

From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.Wheeler, Alina R. is the author of 'Designing Brand Identity A Complete Guide to Creating, Building, and Maintaining Strong Brands' with ISBN 9780471213260 and ISBN 0471213268.

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