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9780471746843

Designing Brand Identity A Complete Guide to Creating, Building, And Maintaining Strong Brands

Designing Brand Identity A Complete Guide to Creating, Building, And Maintaining Strong Brands
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  • ISBN-13: 9780471746843
  • ISBN: 0471746843
  • Edition: 2
  • Publication Date: 2006
  • Publisher: John Wiley & Sons Inc

AUTHOR

Wheeler, Alina

SUMMARY

Praise for Designing Brand IdentityThis is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience. -Marty Neumeier, author, The Brand GapAlina Wheeler provides a practical structure for the brand-building process, a remarkable achievement in a discipline that is notorious for being out of touch with reality. -Al Ries, coauthor, The Origin of BrandsWheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team. -Communications Arts, May/June 2004Wheeler, Alina is the author of 'Designing Brand Identity A Complete Guide to Creating, Building, And Maintaining Strong Brands', published 2006 under ISBN 9780471746843 and ISBN 0471746843.

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