Praise for Designing Brand IdentityThis is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience. -Marty Neumeier, author, The Brand GapAlina Wheeler provides a practical structure for the brand-building process, a remarkable achievement in a discipline that is notorious for being out of touch with reality. -Al Ries, coauthor, The Origin of BrandsWheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team. -Communications Arts, May/June 2004Wheeler, Alina is the author of 'Designing Brand Identity A Complete Guide to Creating, Building, And Maintaining Strong Brands', published 2006 under ISBN 9780471746843 and ISBN 0471746843.