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9781581152838

Design Management Using Design to Build Brand Value and Corporate Innovation
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  • ISBN-13: 9781581152838
  • ISBN: 1581152833
  • Publisher: Skyhorse Publishing Company, Incorporated

AUTHOR

SUMMARY

Brigitte Borja de Mozota is a pioneer in design management, who founded the first Ph.D. program in the field. She now teaches marketing, design, innovation, and strategy at the prestigious Universite Paris X Nanterre and design management at the Universite X Nancy 2. She lives in ParisDe Mozota, Brigitte Borja is the author of 'Design Management Using Design to Build Brand Value and Corporate Innovation' with ISBN 9781581152838 and ISBN 1581152833.

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