British design studios work for some of the world's best-known brand names and products because they are internationally renowned for their ability to couple excellent design with commercial success. They are the masters of 'the big idea' and many British designers have achieved worldwide fame and acclaim. Comprehensive and richly illustrated, as the simple but brilliantly executed cover suggests, British Design & Art Direction 2003 presents the best and most recent work of Britain's top design studios - it is a great source of inspiration. The book covers the most important segments in the field: Branding, Graphic and New Media Design, Product and Packaging Design and Interior, Retail and Event Design.British Design & Art Direction is the author of 'British Design & Art Direction (British Design and Art Direction)' with ISBN 9780954278427 and ISBN 0954278429.
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