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9780071497046

Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

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Product details

  • ISBN-13: 9780071497046
  • ISBN: 0071497048
  • Publication Date: 2008
  • Publisher: McGraw-Hill Companies, The

AUTHOR

de Azevedo, Abaete, Pomeranz, Ricardo

SUMMARY

Ricardo Pomeranz is the Global Chief Digital Officer of Rapp Collins Worldwide, as well as President of Rapp Digital, a division of Rapp Collins Brazil Group. Abaete de Azevedo is the CEO of Rapp Collins Latin America.de Azevedo, Abaete is the author of 'Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing', published 2008 under ISBN 9780071497046 and ISBN 0071497048.

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