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9780749438951
This volume documents the results of global research on customer management in over 300 companies. It is based on the Customer Management Assessment Tool (CMAT), a diagnostic tool for assessing how well organizations manage their customers. The accompanying CD-ROM contains a mini version of CMAT.Woodcock, Neil is the author of 'Customer Management Scorecard Managing Crm for Profit' with ISBN 9780749438951 and ISBN 0749438959.
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