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9780749438951

Customer Management Scorecard Managing Crm for Profit

Customer Management Scorecard Managing Crm for Profit
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  • ISBN-13: 9780749438951
  • ISBN: 0749438959
  • Publisher: Kogan Page, Limited

AUTHOR

Woodcock, Neil, Stone, Merlin, Foss, Bryan

SUMMARY

This volume documents the results of global research on customer management in over 300 companies. It is based on the Customer Management Assessment Tool (CMAT), a diagnostic tool for assessing how well organizations manage their customers. The accompanying CD-ROM contains a mini version of CMAT.Woodcock, Neil is the author of 'Customer Management Scorecard Managing Crm for Profit' with ISBN 9780749438951 and ISBN 0749438959.

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