How do we account for variation in behaviors around the globe? What makes some societies more individual-oriented than others? What role is there for the individual self in the modern, globalizing world? Can culture alter our brain functions on an individual level? On a societal level? For decades, cultural psychologists worked from the assumption that the human mind operated the same everywhere, so that any differences in behaviors across societies was the result of culture. Steven Heine, one of the leading authorities on the "new" cultural psychology, takes us on an exploration of this cutting-edge field that reveals how today's cultural psychologists are trying to resolve these questions and deepen our understanding of how the human mind functions at the individual and societal levels.Steven J. Heine is the author of 'Cultural Psychology', published 2007 under ISBN 9780393925739 and ISBN 0393925730.