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9780060517120

Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers
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  • ISBN-13: 9780060517120
  • ISBN: 0060517123
  • Publisher: Harpercollins

AUTHOR

SUMMARY

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.Moore, Geoffrey A. is the author of 'Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers' with ISBN 9780060517120 and ISBN 0060517123.

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