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9780201730623

Crm Handbook A Business Guide to Customer Relationship Management

Crm Handbook A Business Guide to Customer Relationship Management
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  • ISBN-13: 9780201730623
  • ISBN: 0201730626
  • Publication Date: 2001
  • Publisher: Addison-Wesley

AUTHOR

Dyché, Jill

SUMMARY

"For a manager charged with selecting, implementing or running a CRM system, The CRM HANDBOOOK is brief, essential and worth every penny. Bedside reading it is not, but if CRM is your job, this is your book."Dyché, Jill is the author of 'Crm Handbook A Business Guide to Customer Relationship Management', published 2001 under ISBN 9780201730623 and ISBN 0201730626.

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