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9780750657372

Creative Arts Marketing
Creative Arts Marketing
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  • Comments: 2003. 2nd Edition. Paperback. As a comprehensive overview of all aspects of marketing in the sector, this book provides coverage of knowledge and best practice about marketing and advertising through media; the impact of Relationship Marketing techniques; a set of cases; and data on the arts 'industry'. Num Pages: 382 pages, black & white illustrations. BIC Classification: AB; KJS. Category: (U) Tertiary Education (US: College). Dimension: 243 x 188 x 21. Weight in Grams: 748. . . . . . We ship daily from o

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  • Comments: ALTERNATE EDITION: Brand New Softcover International Edition, Printed in Black and White , Same content as US Edition. ISBN is different. Book cover may be different.

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  • Comments: Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

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  • ISBN-13: 9780750657372
  • ISBN: 0750657375
  • Edition: 2
  • Publication Date:
  • Publisher: Butterworth-Heinemann

AUTHOR

SUMMARY

This text provides a comprehensive overview of all aspects of marketing in the sector. An invaluable text for both students and arts managers, this book features new and updated examples, cases and vignettes from around the world.Hill, Elizabeth is the author of 'Creative Arts Marketing', published 2003 under ISBN 9780750657372 and ISBN 0750657375.

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