Comments: 2003. 2nd Edition. Paperback. As a comprehensive overview of all aspects of marketing in the sector, this book provides coverage of knowledge and best practice about marketing and advertising through media; the impact of Relationship Marketing techniques; a set of cases; and data on the arts 'industry'. Num Pages: 382 pages, black & white illustrations. BIC Classification: AB; KJS. Category: (U) Tertiary Education (US: College). Dimension: 243 x 188 x 21. Weight in Grams: 748. . . . . . We ship daily from o
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Publication Date: 2003
Hill, Elizabeth, O'Sullivan, Terry, O'Sullivan, Catherine
This text provides a comprehensive overview of all aspects of marketing in the sector. An invaluable text for both students and arts managers, this book features new and updated examples, cases and vignettes from around the world.Hill, Elizabeth is the author of 'Creative Arts Marketing', published 2003 under ISBN 9780750657372 and ISBN 0750657375.
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