Comments: 2003. 2nd Edition. Paperback. As a comprehensive overview of all aspects of marketing in the sector, this book provides coverage of knowledge and best practice about marketing and advertising through media; the impact of Relationship Marketing techniques; a set of cases; and data on the arts 'industry'. Num Pages: 382 pages, black & white illustrations. BIC Classification: AB; KJS. Category: (U) Tertiary Education (US: College). Dimension: 243 x 188 x 21. Weight in Grams: 748. . . . . . We ship daily from o
Comments: This item is in good condition. All pages and covers are readable. There are no stains or tears. Dust jacket is present if applicable. May contain small amounts of writing and/or highlighting. Spine and cover may show signs of wear. May not contain supplementary items such as CDs or DVDs. We ship within 1 business day. Big Hearted Books shares its profits with schools, churches and non-profit groups throughout New England. Thank you for your support!
30-day money back guarantee
Publication Date: 2003
Hill, Elizabeth, O'Sullivan, Terry, O'Sullivan, Catherine
This text provides a comprehensive overview of all aspects of marketing in the sector. An invaluable text for both students and arts managers, this book features new and updated examples, cases and vignettes from around the world.Hill, Elizabeth is the author of 'Creative Arts Marketing', published 2003 under ISBN 9780750657372 and ISBN 0750657375.
With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
Book condition guidelines
New (perfect condition)
Pages are clean and are not marked by notes, highlighting or fold.
Like new (excellent condition)
Pages are clean and are not marked by notes, highlighting or folds.
Very good (good condition)
Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
Acceptable (readable condition)
All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
How do rentals work?
Save up to 90% on the largest selection of textbook rentals in the business. We have the lowest prices - guaranteed.
Choose between standard or expedited shipping to make sure that your textbooks arrive in time for class.
Return for free!
When your books are due, just pack them up and ship them back. And don't worry about shipping - it's absolutely free!