181085

9780520226883

Creating the Corporate Soul The Rise of Public Relations and Corporate Imagery in American Big Business

Creating the Corporate Soul The Rise of Public Relations and Corporate Imagery in American Big Business
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  • ISBN-13: 9780520226883
  • ISBN: 0520226887
  • Publication Date: 2001
  • Publisher: Univ of California Pr

AUTHOR

Marchand, Roland

SUMMARY

"'Creating the Corporate Soul,' thoroughly researched and beautifully illustrated, has an almost corporate heft of its own. [Marchand's] tone of almost magisterial objectivity seems just right for a subject that would wither from either sarcasm or enthusiasm. In his last chapters he needed to take a larger view to avoid repetition, but his conclusion is well earned: big business may not have found a soul but it found a reasonably social facsimile of one."Marchand, Roland is the author of 'Creating the Corporate Soul The Rise of Public Relations and Corporate Imagery in American Big Business', published 2001 under ISBN 9780520226883 and ISBN 0520226887.

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