20817700

9780078112720

Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition
Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition
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  • ISBN-13: 9780078112720
  • ISBN: 0078112729
  • Edition: 18th
  • Publication Date:
  • Publisher: McGraw-Hill/Irwin

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SUMMARY

This textbook exposes students to the real world of strategic management. It is based on current research and the latest strategic practices. It presents a myriad of intriguing cases that bring home the pragmatism of strategic management to students who can then envisage them in practical situations. It is written in an accessible style designed to engage the reader and aid comprehension through case studies, illustrations and excellent exercises and study tools. We offer world class cheap strategic management textbooks on our extensive lists. A. J. Strickland III is the author of 'Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition', published 2011 under ISBN 9780078112720 and ISBN 0078112729.

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