Corporation:global Business Simulation

Easy to start-up and use-even for learners with no computer experience-this multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The simulation involves the takeover and continuing operation of a multi-divisional, multinational corporation. In playing the simulation, players acting as management teams make a variety of decisions that will have an impact on the future of their company, e.g.: the type and size of strategic business units (SBUs); the quality of product/service that will be delivered to the marketplace; the prices for all products in the portfolio; and the size of the sales force. For individuals who need to employ efficient market strategy and decision-making in a variety of industries.Smith, Jerald R. is the author of 'Corporation:global Business Simulation' with ISBN 9780131328792 and ISBN 0131328794.