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9780131328792

Corporation:global Business Simulation

Corporation:global Business Simulation
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  • ISBN-13: 9780131328792
  • ISBN: 0131328794
  • Publisher: Prentice Hall PTR

AUTHOR

Smith, Jerald R., Golden, Peggy A.

SUMMARY

Easy to start-up and use-even for learners with no computer experience-this multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The simulation involves the takeover and continuing operation of a multi-divisional, multinational corporation. In playing the simulation, players acting as management teams make a variety of decisions that will have an impact on the future of their company, e.g.: the type and size of strategic business units (SBUs); the quality of product/service that will be delivered to the marketplace; the prices for all products in the portfolio; and the size of the sales force. For individuals who need to employ efficient market strategy and decision-making in a variety of industries.Smith, Jerald R. is the author of 'Corporation:global Business Simulation' with ISBN 9780131328792 and ISBN 0131328794.

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