Corporate and Organizational Identities Integrating Strategy, Marketing, Communication and Organizational Perspectives

Recently, the concept of organizational identity has received attention in disciplines as varied as strategic management, marketing, communication and public relations and organization theory, whilst in practice a number of consultancy firms and academic conferences specializing in identity management have emerged. As the globalization of business organization becomes the norm rather than the exception, issue of collective identities take on a strategic importance. This edited book furthers understanding of collective identities by bringing together leading scholars from both Europe and the US. The editors have developed an integrative framework - the five-facet framework - which allows articulation of these contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Each chapter explores aspects of identity, and the result is the first book to integrate such diverse contributions in a single conceptual framework. Useful both for academics and for practitioners, this book includes a balance of theoretical and empirical chapters, and presents original data drawn from field research in a variety of settings.Moingeon, Bertrand is the author of 'Corporate and Organizational Identities Integrating Strategy, Marketing, Communication and Organizational Perspectives' with ISBN 9780415282055 and ISBN 0415282055.