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9780324290103

Contemporary Marketing With Infotrac

Contemporary Marketing With Infotrac

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Product details

  • ISBN-13: 9780324290103
  • ISBN: 0324290101
  • Edition: 11
  • Publication Date: 2004
  • Publisher: Cengage South-Western

AUTHOR

Boone, Louis E., Kurtz, David L.

SUMMARY

This text combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and more. The combination of print and online material provides students with learning tools and tutorials, and helps instructors shorten preparation time and improve instuction.Boone, Louis E. is the author of 'Contemporary Marketing With Infotrac', published 2004 under ISBN 9780324290103 and ISBN 0324290101.

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