Contemporary Marketing 2005/With Infotrac

Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, learner friendly, instructor supported text available. Contemporary Marketing 2005, paperback edition, continues this tradition by providing the most current and up-to-date content including updated opening vignettes and boxed features that cover events that have taken place in marketing over the past year.Boone, Louis E. is the author of 'Contemporary Marketing 2005/With Infotrac' with ISBN 9780324221923 and ISBN 0324221924.