Contemporary Entrepreneurship

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  • ISBN-13: 9780538714198
  • ISBN: 0538714190
  • Publication Date:
  • Publisher: Cengage South-Western



This is an easy-to-use, business and marketing comprehensive learning tool. The text and supplements examine the major steps involved in starting a new business--marketing, finance and management.Moorman, Jerry is the author of 'Contemporary Entrepreneurship', published 1995 under ISBN 9780538714198 and ISBN 0538714190.

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