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Publisher: Longman Publishing
Vesper, Joan F., Ruggiero, Vincent R.
PART I: FUNDAMENTALS OF THOUGHT. 1. Thinking Creatively and Critically. 2. Applying Ethical Principles. 3. Thinking Globally. II. FUNDAMENTALS OF COMPOSITION. 4. Planning and Writing. 5. Revising for Style-Ideas and Organization, Paragraphs and Sentences. 6. Revising for Style-Words and Mechanics. III. APPLYING THE FUNDAMENTALS-CORRESPONDENCE. 7. Composing Routine and Favorable Messages. 8. Composing Unfavorable Messages. 9. Composing Persuasive Messages. 10. Composing Resumes and Application Letters. IV. APPLYING THE FUNDAMENTALS-REPORT, PROPOSALS, AND GRAPHS. 11. Composing Reports. 12. Composing Proposals. 13. Using and Misusing Graphs. V. APPLYING THE FUNDAMENTALS-ORAL COMMUNICATION. 14. Speaking Formally. 15. Speaking Informally. VI. MANAGING TECHNOLOGY. 16. Communicating Electronically. Appendix A: How to Analyze a Communication Case. Appendix B: The Law and Business Communication. Appendix C: Memo and Letter Formats. Appendix D: Figuring the Fog Index. Appendix E: Expressing Numbers in Text. Appendix F: Troubleshooting Mechanics. Appendix G: Tips for Proofreading.Vesper, Joan F. is the author of 'Contemporary Business Communication' with ISBN 9780060456665 and ISBN 0060456663.
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