558077

9780029001509

Consumerism Search for the Consumer Interest

Consumerism Search for the Consumer Interest
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  • ISBN-13: 9780029001509
  • ISBN: 0029001501
  • Edition: 4
  • Publication Date: 1982
  • Publisher: Simon & Schuster

AUTHOR

Aaker, David A., Day, George S.

SUMMARY

David A. Aakeris the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, includingStrategic Market Management, Managing Brand Equity, Building Strong Brands,andBrand Leadership(co-authored with Eric Joachimsthaler).Aaker, David A. is the author of 'Consumerism Search for the Consumer Interest', published 1982 under ISBN 9780029001509 and ISBN 0029001501.

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