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9780749442927

Consumer Insight How To Use Data And Market Research To Get Closer To Your Customer

Consumer Insight How To Use Data And Market Research To Get Closer To Your Customer
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  • ISBN-13: 9780749442927
  • ISBN: 0749442921
  • Publication Date: 2004
  • Publisher: Kogan Page, Limited

AUTHOR

Stone, Merlin, Bond, Alison, Foss, Bryan

SUMMARY

Covering the fundamentals of customer relationship techniques, this text explains how companies gain an edge on their competitors by utilising knowledge of their customer base, producing a product to meet the customer criteria, and marketing it in a way which targets the specific consumer audience.Stone, Merlin is the author of 'Consumer Insight How To Use Data And Market Research To Get Closer To Your Customer', published 2004 under ISBN 9780749442927 and ISBN 0749442921.

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