1929809
9780749442927
Consumer Insight How To Use Data And Market Research To Get Closer To Your Customer
by Stone, Merlin, Bond, Alison, Foss, Bryan
325
About this item
- Condition: New
- Provider: Ergodebooks Contact
- Provider Rating: 82%
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Product details
- ISBN-13: 9780749442927
- ISBN: 0749442921
- Publication Date: 2004
- Publisher: Kogan Page, Limited
AUTHOR
SUMMARY
Covering the fundamentals of customer relationship techniques, this text explains how companies gain an edge on their competitors by utilising knowledge of their customer base, producing a product to meet the customer criteria, and marketing it in a way which targets the specific consumer audience.Stone, Merlin is the author of 'Consumer Insight How To Use Data And Market Research To Get Closer To Your Customer', published 2004 under ISBN 9780749442927 and ISBN 0749442921.
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