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9780131714748

Consumer Behavior in Fashion

Consumer Behavior in Fashion
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  • ISBN-13: 9780131714748
  • ISBN: 0131714740
  • Edition: 2
  • Publication Date: 2008
  • Publisher: Prentice Hall

AUTHOR

Solomon, Michael, Rabolt, Nancy

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SUMMARY

An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic subcultures and consumer perceptions.Solomon, Michael is the author of 'Consumer Behavior in Fashion', published 2008 under ISBN 9780131714748 and ISBN 0131714740.

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