160521

9780072865493

Consumer Behavior Building Marketing Strategy

Consumer Behavior Building Marketing Strategy
$14.90
$3.95 Shipping
List Price
$171.85
Discount
91% Off
You Save
$156.95

  • Condition: New
  • Provider: five travellers Contact
  • Provider Rating:
    96%
  • Ships From: Hayward, CA
  • Shipping: Standard

   30-day money back guarantee
$1.00
$3.95 Shipping
List Price
$171.85
Discount
99% Off
You Save
$170.85

  • Condition: Very Good
  • Provider: UniversityBookSource Contact
  • Provider Rating:
    84%
  • Ships From: Rochelle, IL
  • Shipping: Standard, Expedited
  • Comments: 9th Edn. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780072865493
  • ISBN: 0072865490
  • Publication Date: 2003
  • Publisher: McGraw-Hill College

AUTHOR

Hawkins, Delbert I., Best, Roger J., Coney, Kenneth A.

SUMMARY

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.Hawkins, Delbert I. is the author of 'Consumer Behavior Building Marketing Strategy', published 2003 under ISBN 9780072865493 and ISBN 0072865490.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.