45120325

9780697810533

Consumer Behavior: Building Marketing Strategy

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  • ISBN-13: 9780697810533
  • ISBN: 0697810534
  • Edition: Eleventh International Edition
  • Publication Date: 2010
  • Publisher: McGraw- Hill

AUTHOR

Del I.,Mothersbaugh, David L. Hawkins

SUMMARY

Del I.,Mothersbaugh, David L. Hawkins is the author of 'Consumer Behavior: Building Marketing Strategy', published 2010 under ISBN 9780697810533 and ISBN 0697810534.

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