195122

9780072864878

Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson

Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson
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  • ISBN-13: 9780072864878
  • ISBN: 0072864877
  • Edition: 7
  • Publication Date: 2004
  • Publisher: McGraw-Hill College

AUTHOR

Peter, J. Paul, Olson, Jerry C.

SUMMARY

Jerry C. Olson is the Earl P. Strong Executive Education Professor of Marketing of Pennsylvania State University and a founding partner of Olson Zaltman Associates.Peter, J. Paul is the author of 'Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson', published 2004 under ISBN 9780072864878 and ISBN 0072864877.

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