Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson

Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson
$3.95 Shipping
List Price
66% Off
You Save

  • Condition: New
  • Provider: CHANGJEN Contact
  • Provider Rating:
  • Ships From: San Francisco, CA
  • Shipping: Standard
  • Comments: ALTERNATE EDITION: BRAND NEW INTERNATIONAL EDITION!!! Softcover with different ISBN and cover photo but same contents. May not come with supplemental items but great value for money!

   30-day money back guarantee
$3.95 Shipping
List Price
98% Off
You Save

  • Condition: Like New
  • Provider Rating:
  • Ships From: Mishawaka, IN
  • Shipping: Standard, Expedited
  • Comments: Ships from Reno, NV. Book in almost Brand New condition. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
  • ISBN-13: 9780072864878
  • ISBN: 0072864877
  • Edition: 7
  • Publication Date: 2004
  • Publisher: McGraw-Hill College


Peter, J. Paul, Olson, Jerry C.


Jerry C. Olson is the Earl P. Strong Executive Education Professor of Marketing of Pennsylvania State University and a founding partner of Olson Zaltman Associates.Peter, J. Paul is the author of 'Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson', published 2004 under ISBN 9780072864878 and ISBN 0072864877.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.