557676

9780761926696

Consumer Behavior and Culture Consequences for Global Marketing and Advertising

Consumer Behavior and Culture Consequences for Global Marketing and Advertising
$5.11
$3.95 Shipping
List Price
$61.95
Discount
91% Off
You Save
$56.84

  • Condition: Acceptable
  • Provider: seattlegoodwill Contact
  • Provider Rating:
    95%
  • Ships From: Seattle, WA
  • Shipping: Standard
  • Comments: May have some shelf-wear due to normal use.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780761926696
  • ISBN: 0761926690
  • Publication Date: 2003
  • Publisher: SAGE Publications, Incorporated

AUTHOR

de Mooij, Marieke

SUMMARY

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.de Mooij, Marieke is the author of 'Consumer Behavior and Culture Consequences for Global Marketing and Advertising', published 2003 under ISBN 9780761926696 and ISBN 0761926690.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.