by Deborah J. Macinnis, Wayne D. Hoyer

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ISBN-13: 9780618264827
ISBN: 0618264825
Edition: 3rd
Publisher: Houghton Mifflin College Div

AUTHOR

Deborah J. Macinnis, Wayne D. Hoyer

SUMMARY

Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers. A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.Deborah J. Macinnis is the author of 'Consumer Behavior' with ISBN 9780618264827 and ISBN 0618264825.

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