3542452

9780324271973

Consumer Behavior
Consumer Behavior
$25.94
$3.95 Shipping
List Price
$248.95
Discount
89% Off
You Save
$223.01

  • Condition: Very Good
  • Provider: TextbookRush Contact
  • Provider Rating:
    92%
  • Ships From: Columbus, OH
  • Shipping: Standard, Expedited
  • Comments: ALTERNATE EDITION: Softcover, International Edition. Softback International edition. Has the same contents as US edition guaranteed. Ships SAME or NEXT business day. Receive in 4-6 business days. This book could be black and white.

   30-day money back guarantee
$20.59
$3.95 Shipping
List Price
$248.95
Discount
91% Off
You Save
$228.36

  • Condition: Acceptable
  • Provider: Thrifty Text Contact
  • Provider Rating:
    94%
  • Ships From: Concord, CA
  • Shipping: Standard, Expedited
  • Comments: Ships today or the next business day. Cover and binding maybe well-worn. Text may contain extensive writing/highlightings but is till readable. Easy return if this item does not meet your needs. 25-22.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780324271973
  • ISBN: 0324271972
  • Edition: 10
  • Publication Date:
  • Publisher: Thomson Learning

AUTHOR

SUMMARY

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.Engel, James F. is the author of 'Consumer Behavior', published 2005 under ISBN 9780324271973 and ISBN 0324271972.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.