Prentice Hall PTR first published Consumer Behavior in 2012, and you can now rent Consumer Behavior online at an affordable price. This is the 10th edition by Michael R Solomon and Consumer Behavior used copies will save you a fortune on the normal list price. Look for the ISBN of 0132671840 and make sure you choose a pre-owned copy for the best possible price. This textbook looks beyond the basics and considers how purchasing activities impact on people's lives. Sell your Consumer Behavior book back once you're done with it too, to earn some cash from it and allow other students to benefit.
Michael R. Solomon is the author of 'Consumer Behavior (10th Edition)', published 2012 under ISBN 9780132671842 and ISBN 0132671840.
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