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9780814407417

Conquering Consumerspace Marketing Strategies for a Branded World

Conquering Consumerspace Marketing Strategies for a Branded World

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Product details

  • ISBN-13: 9780814407417
  • ISBN: 0814407412
  • Publisher: Amacom

AUTHOR

Solomon, Michael R.

SUMMARY

Michael R. Solomon is the author of Consumer Behavior: Buying, Having, and Being, the leading text on consumer behavior, now in its fifth edition. He is a director of Mind/Share, Inc., a consulting firm specializing in online consumer research. He lives in Auburn, AlabamaSolomon, Michael R. is the author of 'Conquering Consumerspace Marketing Strategies for a Branded World' with ISBN 9780814407417 and ISBN 0814407412.

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