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9780738205373

Conceptual Blockbusting A Guide to Better Ideas

Conceptual Blockbusting A Guide to Better Ideas
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  • ISBN-13: 9780738205373
  • ISBN: 0738205370
  • Edition: 4
  • Publisher: Perseus Books Group

AUTHOR

Adams, James L.

SUMMARY

James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.Adams, James L. is the author of 'Conceptual Blockbusting A Guide to Better Ideas' with ISBN 9780738205373 and ISBN 0738205370.

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