Complete Restaurateur A Practical Guide to the Craft and Business of Restaurant Ownership

In the updated and revised edition of The CompleteRestaurateur, Elizabeth Lawrence shows how restaurant ownership can be a possible, profitable dream-if you carefully plan for success. Whether it's a chic bistro, a retro luncheonette, or an A-list restaurant, this is your indispensable guide to opening a business and staying in business. Fully stocked with in-depth profiles of successful and well-known restaurants, along with revealing anecdotes, this invaluable sourcebook tells you everything you need to know to turn your dream of restaurant ownership into a lucrative reality, including: * How to match your restaurant to a profitable market * Drawing up a realistic business plan * How to generate high-profile publicity without spending a dime * The importance of a well-designed kitchen How to hire and keep a qualified professional staff Plus: * Crucial checklists, shopping lists, guidelines, and helpful advice fromsuccessful restaurateurs * Restaurant Web sites and a list of essential online resourcesLawrence, Elizabeth is the author of 'Complete Restaurateur A Practical Guide to the Craft and Business of Restaurant Ownership' with ISBN 9780452267527 and ISBN 0452267528.