Ed Paulson is an entrepreneur with more than 20 years of experience setting up new businesses. He is author of ten books and numerous magazine articles related to business and technology. He lives in Lisle, IL. Marcia Layton is president of Layton and Co., a business and marketing consulting firm. She is also author of The Complete Idiot's Guide to Terrific Business Writing. She lives in Rochester, NY.Paulson, Ed is the author of 'Complete Idiot's Guide to Starting Your Own Business', published 2000 under ISBN 9780028638881 and ISBN 0028638883.