3855074
9780851996646
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.Ritchie, J. R. Brent is the author of 'Competitive Destination A Sustainable Tourism Perspective', published 2003 under ISBN 9780851996646 and ISBN 0851996647.
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