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Publication Date: 2006
Publisher: Hand Books Press
Those involved in marketing, design, advertising and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations.Leatrice Eiseman is the author of 'Color - Messages & Meanings: A PANTONE Color Resource', published 2006 under ISBN 9780971401068 and ISBN 0971401063.
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