Comments: Used - Good TEXTBOOK ONLY 1st Edition May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days.
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Publisher: Prentice Hall PTR
Fehrman, Kenenth R., Fehrman, Cherie
For any/all design-based courses that emphasize Color Theory. This text presents color and light in an integrated way, incorporating not only the basics of color harmony and usage, but also providing information on the vast and often hidden ways in which color affects our everyday lives. Based on well-controlled, scientific studies (which dispel the misinformation about color that has become commonplace), it explores the effects of color on our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences. Color is an integral part of design, and designers need a thorough understanding of color's effects on the end user. This text presents information essential to the color selection process.Fehrman, Kenenth R. is the author of 'Color The Secret Influence' with ISBN 9780137799688 and ISBN 0137799683.
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Book condition guidelines
New (perfect condition)
Pages are clean and are not marked by notes, highlighting or fold.
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Pages are clean and are not marked by notes, highlighting or folds.
Very good (good condition)
Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
Acceptable (readable condition)
All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
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