Color The Secret Influence

Color The Secret Influence
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  • Condition: Good
  • Provider: HippoBooks Contact
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780137799688
  • ISBN: 0137799683
  • Publisher: Prentice Hall PTR


Fehrman, Kenenth R., Fehrman, Cherie


For any/all design-based courses that emphasize Color Theory. This text presents color and light in an integrated way, incorporating not only the basics of color harmony and usage, but also providing information on the vast and often hidden ways in which color affects our everyday lives. Based on well-controlled, scientific studies (which dispel the misinformation about color that has become commonplace), it explores the effects of color on our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences. Color is an integral part of design, and designers need a thorough understanding of color's effects on the end user. This text presents information essential to the color selection process.Fehrman, Kenenth R. is the author of 'Color The Secret Influence' with ISBN 9780137799688 and ISBN 0137799683.

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