Dr. Reed's Seventh Edition of COGNITION: THEORY AND APPLICATIONS focuses on the theories that underlie cognitive phenomena as well as empirical data that establishes a traditional, information processing approach to cognitive psychology. This structure allows undergraduates to discover the direct relevance of cognitive psychology to many of their daily activities. The features of the text incorporate unparalleled scholarship with a distinctive clear voice that allows for the emphasis of both contemporary and classical research through real-life examples and experiments. The author incorporates the ever-evolving field and makes the material relevant to students' lives by including popular articles from current well-known magazines and newspapers. As in past editions, all of these materials have been revised to maintain a high degree of currency and accuracy. Three criteria were used to create the Seventh Edition: first, the material has to make an important contribution to cognitive psychology; second, the material has to be accessible to the reader; and third, the material needs to be understandable and interesting. Through the incorporation of these three criteria, the text becomes an invaluable tool in learning cognitive psychology.Stephen K. Reed is the author of 'Cognition: Theory and Applications (with Study Guide Printed Access Card)', published 2006 under ISBN 9780495091561 and ISBN 0495091561.