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9780750649261

CIM Coursebook 00/01: Strategic Marketing Management: Planning and Control (CIM Diploma Workbook)

CIM Coursebook 00/01: Strategic Marketing Management: Planning and Control (CIM Diploma Workbook)

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  • ISBN-13: 9780750649261
  • ISBN: 0750649267
  • Edition: Revised
  • Publication Date: 2000
  • Publisher: Butterworth-Heinemann

AUTHOR

Paul Fifield, Colin Gilligan

SUMMARY

This volume is designed for students taking the Planning and Control module of the CIM Diploma. It is revised to match the 2000 syllabus and includes examination papers, a glossary of key terms, questions, activities and highlighted key points.Paul Fifield is the author of 'CIM Coursebook 00/01: Strategic Marketing Management: Planning and Control (CIM Diploma Workbook)', published 2000 under ISBN 9780750649261 and ISBN 0750649267.

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