"One of the leading psychologists of our times has taken on the single deepest question in the field: How and when do we change our minds? In this groundbreaking and courageous book Howard Gardner breaks through to the first serious answers." Martin Seligman, Author of Authentic Happiness and Learned OptimistThink about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way.This book provides insights that can broaden our horizons and shape our lives.Gardner, Howard is the author of 'Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)', published 2006 under ISBN 9781422103296 and ISBN 1422103293.